Social media marketing is essential to most businesses – especially if they are online. However, it often proves to be completely overwhelming for new business owners who have so many “hats” to wear in their business. Here are some easy ways to avoid three of the biggest pitfalls when it comes to using social media to promote your small business.
Mistake #1: Not having a Social Media Strategy
Not having a social media strategy is as bad (if not worse) then having no presence on social media at all.
To get a strategy in place, start by asking yourself a few questions:
- Which platform(s) should my business be on? Where are my customers hanging out (which social media platform)?
- What are my customers looking for on those platforms (ideas, inspiration, information, etc.)?
Once you have determined this, take a step back up and look at the bigger picture. What are you, as a business owner, trying to accomplish? Who are you trying to engage with and what does that person want? Does she love contests or enjoy watching how-to videos? If so, you might want to start working those into your social media activity.
Put together a monthly or quarterly calendar and map out ideas, themes, contests, etc. that your audience would enjoy reading, watching or sharing. Give them a reason to check out your product or service.
If you’re stuck putting a strategy together, find someone to help you. There are a lot of freelance social media consultants (like us!) that work on a per-project basis and can help you put a strategy and calendar together. Just be sure to find someone that is a good fit for your brand and knows how to target your audience.
Mistake #2: Trying to Do It All
This really falls under strategy, but it’s worth making it big and bold. Entrepreneurs often feel like they need to do it all. The truth is, there are only so many hours in a day. You can’t do it all!
Pick one or two social media platforms and work on only those. And if you’re really crunched for time, just pick one to start.
Don’t spread yourself too thin. Maybe your customer doesn’t use social media at all. If that’s the case, then focus on engaging them where they do hang out or through a blog on your website.
Mistake #3: Not Automating your Social Media
Again, you’re not superhuman.
Automate and batch your social media posts as much as possible. Leverage what precious time you have and get the most bang for your buck.
This comes down to planning. Use that marketing calendar and strategy you created to schedule out your social media posts. There are several services out there that will allow you to schedule your posts ahead of time – we even have one!
And if you find you still cannot do it all – if you can afford it, outsource your social media posting to someone who can take this task off your plate. If they are good, it will be money well-spent.
Save yourself the time and stress while growing your business with social media!
Want to free up some of your time? Contact us for a free, no-obligation Discovery Call to see if we would be a good fit.