Search engine optimization (SEO) and social media have an interconnected relationship. If you have one you have the other. Search engines look at all of the content you have shared/written, including what is posted on your social media, and use that information within their results when individuals are searching. Knowing that SEO and social media …
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This is post 1 of 5 in the series “Recipe for a Great Website” Recipe for a Great Website: First Ingredient: Use the Right Software Recipe for a Great Website: Second Ingredient: Understand Your Visitor Scheduled for December 1, 2022 Recipe for a Great Website: Third Ingredient: Give Your Visitor What They Want Scheduled for …
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Small and medium sized business owners are so busy with the ins-and-outs of running their businesses that an overwhelming number of them miss a crucial component to their success – getting their businesses to appear on Google and Google Maps. Appearing on Google has huge benefits to any business: When a customer searches Google for a specific …
Evergreen content is an SEO term that refers to content that never gets old. Just like evergreen trees never lose their leaves and stay green all year, Evergreen content does not lose its relevance or usefulness. From a SEO (search engine optimization) standpoint, Evergreen content is incredibly valuable. That’s because Evergreen content really has no expiration date. …
Social media marketing is essential to most businesses – especially if they are online. However, it often proves to be completely overwhelming for new business owners who have so many “hats” to wear in their business. Here are some easy ways to avoid three of the biggest pitfalls when it comes to using social media …
It can happen to the best of us — our business received a bad online review. If you’ve had one, you know that sinking feeling you get when you see it. If you haven’t had one, you’re probably dreading it and wondering how you’ll handle it. First, take a deep breath and remember that …
Think local! Whether your business provides a service only in your hometown or sells to customers all around the world, the local market is one area you should not ignore. When potential customers search in Google for a particular product or service, local SEO results come up first. If you’re a service business (think plumber …
Posting regularly on social media is one of the best ways to encourage customer engagement. A Facebook account that has been silent for six months is not a good advertisement for your business! But for many business people, finding the time to search for relevant articles or write interesting posts can be almost impossible. Then …
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Getting customers to your website is one thing; getting them to make the purchase is another. One of the best tools in your marketing toolbox for closing the sale is online customer reviews. Potential customers want to know about others’ experiences with your product or service. Are the products as advertised? Was the order sent …
This is post 5 of 5 in the series “Clubhouse: Intro” Introducing Clubhouse Clubhouse: Finding Connections That Matter Clubhouse: Step Up on a Virtual Stage Clubhouse: Tips on Drawing a Large Crowd Generating Product Ideas from Clubhouse You might not have realized this yet, but Clubhouse is a place that’s ripe for potential product ideas …