It can happen to the best of us — our business received a bad online review. If you’ve had one, you know that sinking feeling you get when you see it. If you haven’t had one, you’re probably dreading it and wondering how you’ll handle it. First, take a deep breath and remember that […]
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Think local! Whether your business provides a service only in your hometown or sells to customers all around the world, the local market is one area you should not ignore. When potential customers search in Google for a particular product or service, local SEO results come up first. If you’re a service business (think plumber
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Getting customers to your website is one thing; getting them to make the purchase is another. One of the best tools in your marketing toolbox for closing the sale is online customer reviews. Potential customers want to know about others’ experiences with your product or service. Are the products as advertised? Was the order sent
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