Search engine optimization (SEO) and social media have an interconnected relationship. If you have one you have the other. Search engines look at all of the content you have shared/written, including what is posted on your social media, and use that information within their results when individuals are searching. Knowing that SEO and social media […]
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Small and medium sized business owners are so busy with the ins-and-outs of running their businesses that an overwhelming number of them miss a crucial component to their success – getting their businesses to appear on Google and Google Maps. Appearing on Google has huge benefits to any business: When a customer searches Google for a specific
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Evergreen content is an SEO term that refers to content that never gets old. Just like evergreen trees never lose their leaves and stay green all year, Evergreen content does not lose its relevance or usefulness. From a SEO (search engine optimization) standpoint, Evergreen content is incredibly valuable. That’s because Evergreen content really has no expiration date.
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Think local! Whether your business provides a service only in your hometown or sells to customers all around the world, the local market is one area you should not ignore. When potential customers search in Google for a particular product or service, local SEO results come up first. If you’re a service business (think plumber
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Social traffic strategy is a very important component of any online marketing strategy. Many newcomers to online marketing spend a great deal of time worrying about their website not getting traffic. Instead of utilizing free, powerful social platforms where their niche audience hang out, they’re frantically attempting to outrank their competitors with SEO (search engine
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