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Search Engine Optimization

Evergreen Content: Evergreen Isn’t Just a Tree

Evergreen content is an SEO term that refers to content that never gets old. Just like evergreen trees never lose their leaves and stay green all year, Evergreen content does not lose its relevance or usefulness. From a SEO (search engine optimization) standpoint, Evergreen content is incredibly valuable. That’s because Evergreen content really has no expiration date. …

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Social Traffic Strategy Tips for Beginners

Social traffic strategy is a very important component of any online marketing strategy. Many newcomers to online marketing spend a great deal of time worrying about their website not getting traffic. Instead of utilizing free, powerful social platforms where their niche audience hang out, they’re frantically attempting to outrank their competitors with SEO (search engine …

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