Covid-19 has not only impacted individuals but also businesses. The way that we do business has had to change and, by now, businesses should know that one of the best ways to keep in contact with their clients is to up their social media marketing game. When using social media, businesses are able to continue making sales and building rapport with their client base.
Being stuck at home has increased the amount of time that everyone is spending online. Therefore, it is important that your business is sharing relevant content to your clients and keeping them engaged. During this time your business can show your support locally by sharing relevant content and staying connected with your clients.
Use this time to get your business brand in front of your target audience. Create something that makes them stop scrolling to read and leave them with a lasting impression of your business.
Connecting with your customers online might be new for your business or it may be that you need to
put more focus on this social media marketing aspect. Whatever your situation is keep in mind that businesses who
are showing support locally are ones that will leave a lasting impression. Be present in your community;
host online challenges, quizzes, online live events, etc. There are many unique ways that businesses are
staying involved in their community and your clients will notice.
Think outside the store. If you haven’t already you may want to start offering curbside pickup, shipping
to home, or home deliveries. Your customers are still out there waiting to buy your product but if you
don’t make it accessible, they will seek it elsewhere.