- Writing Copy That Sells: 10 Tips
- Write Copy that Sells: 10 Things to Avoid
Did you know that just one single page of well-written sales copy could earn you thousands of dollars? It’s true! If your copywriting is done correctly, it will engage your reader and prompt them to take action on your offer.
Not confident in your copywriting skills? No worries. Copywriting is a lucrative skill that you can learn and develop through practice.
Ten Tips to Improve Your Copywriting:
- Keep it Simple. Copy writing shouldn’t contain unnecessary or complicated words. If you want to appeal to a wider audience, avoid technical jargon and if you want to go global, steer clear of colloquialisms that won’t be understood outside of your country. Keeping your copy simple will ensure the clarity of your message. If it’s not clear, your message will miss the mark and your copy won’t get results you’re hoping for.
- Research, Research, Research! Good pages of copy require a lot of research. You need to know your target audience well: their pain points and needs, everything about your product or services, your competitors and the market. Know these things well and apply that information to your writing.
- Focus on Solving your Target Audience’s Problems. The best practice for copywriting is to put your users and their needs (pain point) first. Think of the product you’re selling as a solution to a problem. Show the reader that you understand the problem they’re facing, and then explain the solution you’re offering.
- Paint a Picture with Words. Your copy should be about the benefits your customers will receive when then buy the product or service you are offering. It shouldn’t be all about the product features. Paint a picture for the reader of what their life will be like after using the product or service so they can visualize how it will improve their situations.
- Appeal to Emotion. When it comes down to is, it is emotion that sells, not cold, hard facts. Identify the emotions that are most motivating to your audience and use them in your copy.
- Pique Interest and Curiosity. Copywriting superstar David Ogilvy said, “Speak the truth, but make it interesting.” Try to find ways to make your product or service solution interesting and exciting. Use curiosity to get the reader to move down the page.
- Don’t block inspiration. While researching, don’t ignore any inspiration when it strikes. If you have a phrase or an idea come to mind, make sure to write it down. Planning and research are important but so is inspiration!
- Develop a Process. Copywriters don’t thrive on creativity and inspiration alone. Each has a process they use to gather information and write their copy. Over time, you’ll learn what works for you and refine your process.
- Erase More. The best copy is lean and concise. Wordiness clutters up the copy and makes it harder to read. When you think you’re finished, look again for anywhere you can cut out overused, vague or redundant words that you don’t need.
- Test Your Copy Before It Goes Live. Use A/B testing to perfect your copy. A/B testing means running two versions of the same copy to see which performs better. This will help you figure out how to tweak your copy for maximum results.